{"id":386,"date":"2022-08-17T12:21:58","date_gmt":"2022-08-17T12:21:58","guid":{"rendered":"http:\/\/magote.hu\/?p=386"},"modified":"2022-08-17T13:06:19","modified_gmt":"2022-08-17T13:06:19","slug":"5-jo-ok-gombafarm-letrehozasahoz","status":"publish","type":"post","link":"http:\/\/magote.hu\/en\/2022\/08\/17\/5-jo-ok-gombafarm-letrehozasahoz\/","title":{"rendered":"Five good reasons to build a mushroom farm"},"content":{"rendered":"

Considerations for expanding mushroom cultivation efforts ultimately come down to return on investment. The costs involved in building a modern mushroom farm are arguably greater than setting up in tomato or cucumber production. Mushrooms need specially designed buildings, steel or aluminium shelving, an air conditioning system for temperature, humidity and CO2-level control (the right climate is vital for mushroom growing) as well as cooling and watering systems, machinery and much more. For example, an average of 9,500 m2<\/sup>\u00a0of growing area is needed to produce 2,700 tonnes of mushrooms per year and the required investment is currently estimated at \u20ac5,7million due to exceptionally high raw material prices (spring 2022).<\/p>\n

However, mushrooms may be the most advantageous product to sell. According to a recent report, published in March, 2022<\/a> the global mushroom market size was valued at $50.3billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 9.7 percent from 2022 to 2030. The increasing vegan population demanding a protein-rich diet around the globe is expected to be a key driver for the market over the forecast period.\u00a0<\/sup>Indeed, The New York Times<\/em>\u00a0 named mushrooms the \u201cIngredient of the Year 2022\u201d.<\/p>\n

When building a mushroom farm, the investor gets a product that requires no promotion because almost all over the world mushrooms are already heavily marketed by the industry. Such examples include the marketing activities of\u00a0The Mushroom Council<\/a>\u00a0in US,\u00a0Australian Mushroom Growers Association<\/a>\u00a0in Australia,\u00a0Bund Deutscher Champignon-und Kulturpilzanbauer E.V.<\/a>\u00a0in Germany,\u00a0Stowarzyszenie Bran\u017cy Grzyb\u00f3w Uprawnych<\/a>\u00a0in Poland, as well as\u00a0UMDIS Mushroom Information Agency<\/a>\u00a0in Ukraine, and others.<\/p>\n

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Food trends that mushrooms cater for<\/h2>\n

1. Vegetarianism, veganism, plant-based diets, plant meat and meat substitute diets all include mushrooms.<\/h3>\n

Italy`s percentage of vegetarians during 2019-2020 increased from 7.1 to 8.9 percent; in Germany in 2020 the volume of consumed meat substitutes was 25.5 million kg \u2013 an increase of c. 82 percent from 2019; while in the US in 2022 about 10 percent of Americans consider themselves vegan or vegetarian.<\/p>\n

Mushrooms benefit from having a \u2018meaty\u2019 texture, being rich in nutritional components and providing a feeling of satisfaction after consumption. The Mushroom Council in the US is using it in \u201cThe Blend\u201d promotion (eating burgers, tacos, pasta, etc with finely chopped fresh mushrooms blended into the ground meat). The promotion includes asking restaurants to create burgers that are comprised of at least 25 percent mushrooms, implementing \u2018Blend\u2019 to school meals, etc.<\/p>\n

2. Healthy diet that prevents diseases<\/h3>\n

As Harvard University writes, mushrooms contain B2, B3, folate, B5 vitamins, phosphorus, selenium, copper, potassium, antioxidants and are very healthy. Furthermore, Penn State University in the US researches and writes about mushrooms\u2019 anti-ageing potential and their ability to lower the risk of cancer, while the National University of Singapore is investigating their effects on fighting dementia. Such topics have been publicised in the media, particularly for preventing dementia: New York Times,\u00a0BBC,\u00a0Business Insider, and Forbes have all covered similar stories. Mushrooms mean health \u2013 members of the mushroom industry just need to convey that information to consumers.<\/p>\n

3. Vitamin D madness<\/h3>\n

Before and during the Covid-19 pandemic lots of consumers took Vitamin D supplements for its vital contribution to immune function. Interestingly, mushrooms are able to generate nutritionally relevant amounts of vitamin D when exposed to a source of ultraviolet (UV) radiation, such as sunlight or a UV lamp, \u00a0a feature that the Mushroom Council and many American mushroom farms readily promote. \u2013In fact, there is an eBook for retailers and retail dietitians entirely dedicated to the topic of Vitamin D in mushrooms, created by Monterey Mushrooms.<\/p>\n

4. Food with umami flavour<\/h3>\n

More than 100 years ago the fifth flavour (in addition to sweet, sour, salty and bitter) was named \u2013 umami. Luckily for mushrooms, in 1957, Akira Kuninaka from Japan realised that the nucleotide guanosine monophosphate (GMP) present in shiitake mushrooms is packed with umami taste. Thanks to marketing specialists in the mushroom industry, consumers now know that umami tends to be very satisfying and \ufb02avourful, allows up to 50 percent salt reduction and highlights sweetness while lessening bitter flavours in food \u2013 and features in nearly all mushrooms.<\/p>\n

5. Sustainability<\/h3>\n

The fifth advantage of mushroom growing is that it is an environmentally friendly product. To produce one pound of button mushrooms requires 1.8 gallons of water (tomatoes need 26 gallons), about one kilowatt hour of energy (equivalent to making a pot of coffee and keeping it warm for an hour) and it generates 0.7 pound of CO2<\/sub>\u00a0equivalent (humans generate 2.3 pounds a day).<\/p>\n

These statistics demonstrate that mushroom growing is one of the most sustainable forms of food production, according to Agro-Projects` clients \u2013 which makes it relatively easy for them to get grants and funding to build a mushroom farm.<\/p>\n

American expert Anne-Marie Roerink, who is the principal of 210 Analytics and author\u00a0of\u00a0\u201c<\/em>The Power of Produce<\/em>\u201d<\/em>\u00a0and\u00a0\u201c<\/em>The Power of Meat\u201d<\/em>\u00a0<\/em>\u00a0explains the main reasons for mushrooms\u2019 popularity: \u201cThere are three levers of growth for any product, brand or category: you can have more people buy it, have people buy it more often and have people spend a little more because they are buying more or experimenting with different varieties. The more of these that apply, the stronger the trend\u201d. All of which apply to mushrooms.<\/p>\n

Source: New Food Magazine<\/a><\/em><\/p>\n

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